Many companies do Event Marketing to promote their product brand or service through in-person interactions. There are many forms of event marketing and each can be catered to address the marketers’ specific goals.
You can be hosting an event to promote your company to build stronger relationships with prospects and customers or it could be attending an event as an exhibitor to educate potential customers on your company’s product offering.
There are many companies that do Event Marketing through Experiential Marketing and getting customers involved in their goal:
1. West Jet’s Christmas Miracle
Real people. Real stories. West Jet builds on care and connection and helps Canadians make up for a lost time by granting the Christmas wishes that matter the most.
2. Tim Biebs
Justin Bieber and Tim Hortons have collaborated to create “Tim Biebs” with unique flavours of Time Bits and exclusive merchandise of the logo. It was one of the most successful traffic-driving initiatives in recent memory and outperformed internal expectations.
3. Air BnB and Fresh Prince of Bel-Air
To celebrate the show’s 30th-anniversary celebration in 2020, Will Smith has announced that Air BnB will be showcasing that the Fresh Prince of Bel-Air house will be available to rent for just $30 a night.
4. Coca-Cola’s 2018 World Cup of AR Experience
In 2018, Coca-Cola celebrated the start of the 2018 Fifa World Cup with an Augmented Reality Experience outside of the Zurich train station. Participants could show off their skills on screen with Switzerland’s Xherdan Shaqiri, take a photo with the players and enter a competition to win the official match ball of the Fifa World Cup. This immersive experience using AR was a great way to engage football fans and give them memory ties to the Coca-Cola brand.
5. Chanel Opens Holiday Ski Lodge
“Chanel No. 5 in the Snow,” inspired by the luxury fashion house’s campaign for its No. 5 fragrance perfume. In 2019, Chanel hosts an experiential holiday ski lodge inside The Standard High Line in New York. The ski lodge featured Instagram-able moments like the ice skating area and seasonal drinks and snacks. They also had an augmented reality enabled in a snow globe for a photo opp.
6. Louis Vuitton
To celebrate the brand’s 120th anniversary, the Moscow department story created a store pop-up edition. The team created a 100 foot long by a 30-foot tall replica of the famous Louis Vuitton trunk. Definitely a show stopper!